The enhanced need to include best practices in product management has opened new opportunities for the product manager. A large number of engineering graduates are enrolling in courses that offer online product management certification. Online certification courses offer answers to some of the most complex problems associated with product management processes. In this article, we have highlighted the importance of acquiring certification in this field by pointing out complex questions that puzzle even the best professionals in the product management industry.
Question 1: How can I create value for my organization and customers?
Did you know that nearly 90 percent of the businesses are looking at digital transformation as their go-to market (GTM) strategy heading into 2022? According to a report, digital adoption of high-tech products enhances revenue generation by 33%. Product managers understand this trend very well. Despite their knowledge of digital adoption trends, a large number of digital software fail to impress upon their intended users.
Organizations now have a single minded focus on accelerating their digital transformation goals and seek the help of digital tools to achieve higher levels of efficiencies and performance across all their business operations. It is impossible to think about modernizing current operations without leveraging new capabilities and technologies for digital transformation. Product managers help to bridge the gap between the problems that customers are facing in their digital transformation expectations and the solutions that are available in the market. Trained Product professionals are competent to answer questions related to the performance of the products that users expect to generate value out of. From designing the product for the new set of users to creating user manuals for these users, the Product Managers play a very important role in pushing for a digital first organizational operation that benefits all the stakeholders.
It’s your job to analyze and explain the various product features and their benefits to users using a variety of techniques and strategies. As a trained and certified product personnel, you should focus on digital adoption trends that encourage the use of software for employee productivity, remote collaboration, customer experience, and total revenue management. That’s how you can create value for your organization and customers.
Question 2: What should be done to acquire new and returning customers?
A majority of customers never use 100 percent of the product features when they buy from a vendor. Despite facing an issue that the product can easily solve, users overlook this aspect because of poor support from the customer managers or worst, lack of information on the product altogether. That’s one of the biggest reasons why tech companies lose their customers. Product managers who participate in customer retention strategies are found to be better equipped in handling such cases.
In the product management domain, we often come across terms like customer churn, customer attrition, and retention. As a Product personnel, you should always be driven to retain your existing customers and guide them through your product bouquet using “in moment” tactics. These tactics help users get a better sense of how some features work best in some unique situations compared to others.
If you are trained personnel in product management, your skills will come in handy during the ‘onboarding’ process where you explain the product’s features and benefits to customers in the very first meeting. Executives who understand the foundational concepts of customer experience management at the “onboarding stage” go on to become great Product Management Heads in their future roles.
Question 3: How can I improve the overall onboarding experiences for my users?
Customers believe what they see. That’s why analytics and dashboards are so crucial in the whole product management design stage.
Once you are done with understanding digital adoption trends and evaluating key aspects of your customer retention tactics, it’s time to upgrade or upskill to coaching and training users. Onboarding experiences play a very important role in creating tailor-made solutions for each customer segment, and that proves beneficial in acquiring more customers from similar industries who have more or less the same requirements from their digital tools. Best Product personnel upskill their expertise in onboarding by availing certification in product management and designing concepts, using new age concepts such as gamification, virtual collaboration, and real-time analytics monitoring.
Why should you earn a certification?
Product managers now have access to tons of resources online that recommend the use of business intelligence tools for better outcomes. These tools are mostly powered by Artificial Intelligence and Machine Learning solutions which mean product professionals have to not only acquire knowledge in product management but also expand their vision into the fields of Data Science, AI, and Machine Learning. It is always helpful to brush up with the basics and then advance to a higher plane with online product management certification.