Presentation folders are one of the primary means to market your business. You may wonder how, but it is a means to introduce the products or services to the target audience. So it is imperative that a business must get a personalised presentation folder that symbolises the soul and spirit of the organisation.
Compared to the multiple ways of promoting a business, presentation folders are both inexpensive and easy to distribute. This is one of the major reasons why conventional marketing materials are still important in the age of the Internet.
A presentation folder is effective when it makes a good initial impact on the clients. This depends on both the folder’s outlook and the information inside it.
That way the reader can get a visually pleasing and informative experience while going through it. In order to make a lasting impression, the folder printing must be in a league of its own and of high quality as well.
First Step in selecting a Presentation folder
Neatness is important for the presentation folder; not only the contents but also the cover matters. So adding a distinctive look to the presentation folder will improve the first impression on a client. That makes it one of the important tools to drive sales and get new business.
They come in handy during events and meetings related to the business. When you are presenting a company report or even explaining it to a potential client, you can introduce yourself with a presentation folder. Since every bit of information is orderly stated inside the folder, you can get straight into the deal.
Just like any other promotional material for a business, presentation folders also need to embody the identity of the company. For example, the design and aesthetics of a presentation folder of a creative business will not be the same as that of a corporate enterprise.
The contents of a presentation folder mainly include important documents, flyers, corporate brochures related to the business. They may also have a business card slit to include your business card.
The advantage of this type of arrangement of information is that the prospect can get all vital information about the business in one place.
This adds a notion of professionalism to your business. Someone who goes through the presentation folder will feel like this is the right person to collaborate with.
Every time you want to pitch your ideas to prospects or meet new clients, you can take a presentation folder with you. A marketing email will not make the same impact as that of a well-crafted presentation folder.
The logo of a business on the cover of the presentation folder does the same work as any other promotional material. The design must be unique so that a person must not only pick it up but go through it. That kind of individuality is what you need when you approach a folder printing service.
There are multiple services that deal with printed presentation folders in the UK. These offer additional options like soft-touch lamination and innovative folder designs. You can stand out by choosing something different from the conventional folder structure.
Apart from square or landscape presentation folders, you can go for something entirely out of the box. Adding new leaves, extra panels for holding documents, and even changing the shape of the presentation folders can be done depending on the business.
But everything depends on the services or products you are promoting, so sometimes you might want to stick to a simple and quick format too.
Size of Presentation Folders
Presentation folders come in all kinds of sizes and finishes. One of the most popular folders suits the A4 paper size. A4 paper is used in copiers all over the world, hence also called copier paper.
This is also the reason why the major share of the folders that come out of the folder printing services are in this category. As the name suggests A4 presentation folders are made to house all documents that fit the A4 paper size.
A4 folder printing offers customisation based on the number of pockets in the folder and also the finishes. Common presentation folder finishes include matte, satin, and gloss.
While the gloss finish gives a more flashy outlook to the folder, matte reduces that reflectiveness and keeps it more classy. Custom A4 folders can have a satin finish, which offers more of a velvet texture by using materials like silk.
It is difficult to produce the perfect presentation folder. It takes a significant amount of money and time to reach a perfect fit. Be professional in the design and add a bit of flavor to stand out from the rest.
Once you have decided on the design, it is time to check the quality of the design on various finishes. The material used must complement the design well and must be strong enough to fight through constant distribution.
Choose a finish that is of high quality and resonates with the business. Go with materials that will reduce wear and tear in the long run and still keep the print quality even after a long time.