How did Mr Ghanshyam Sarda Revolutionise the Jute Industry in West Bengal?

Introduction

Mr Ghanshyam Sarda is the chairman of the Sarda Group of Industries and has been a trailblazer for India’s jute industry. He is a charismatic leader and industrialist with big aspirations for India’s jute sector.

Mr Ghanshyam Sarda anticipated a bright potential for eco-friendly and recyclable material when companies were fleeing the jute business due to significant labour concerns. His resurrection of jute mills restored the ailing industry. He offered a much-needed opportunity to Bengal’s workers during the crisis, as well as reawakening people’s faith in Jute’s enormous potential.

Jute fibre is completely biodegradable and recyclable. Sometimes known as the “Golden Fibre,” Jute is the most adaptable natural fibre used in textiles, non-textiles, buildings, and agriculture. Mr Ghanshyam Sarda observes that the jute sector employs millions of people in India, particularly in states such as West Bengal, Assam, and Bihar, and contributes significantly to the country’s GDP.

Also Read: Ghanshyam & Neetish Sarda: Famous & Successful Father-Son Duos

As a result, it is critical to revitalising the jute sector in order to sustain and strengthen the various socio-economic communities. He also highlighted the importance of training facilities and skill upgrades for enhanced productivity and better jute products.

Revolution in the Jute Industry

Mr Ghanshyam Sarda has now grown to become one of the leading jute producers and Employers in West Bengal, UP, and Bihar, employing over 70,000 people. With great imagination and effort, he has developed a conglomerate in various areas, such as Real Estate, IT/ITES, and the Service Industry.

  • He sees a robust return of the jute sector to its former glory. Mr Ghanshyam Sarda states, “For far too long, the jute sector has been relying on antiquated technology and it has lacked innovation. The requirement of the minute is to upgrade and accept new technology, new industry standards, and to change with time. Jute has to broaden its product into non-packaging categories since it has huge potential and applications other than packaging,” he added.
  • Mr Ghanshyam Sarda also advises that handlooms, handicrafts, and jute-based items be mainstreamed and widely embraced in our culture. He goes on to say that Jute goods are eco-friendly. They may be used to make shopping bags, furniture, apparel, and other items on a modest scale in rural and sub-urban regions. 
  • He believes that with the assistance of the Government or other self-help groups and NGOs, these jute-based lifestyle items may be created on a huge scale. It can then be marketed online through Indian e-commerce businesses and even distributed to neighbouring nations.
  • He applauded the Government of India’s many initiatives over the years, such as the decision to require the packaging of 100 per cent food grains and 20 per cent sugar in jute bags. Mr Ghanshyam Sarda comments on the Ministry of India’s intention to substitute solitary plastic with jute “I totally support the Government’s initiative. It is laudable that now the Central Government recognises the importance of the jute sector in the country’s socio-economic growth, especially in light of environmental worries over the extensive use of plastic. Jute is an environmentally beneficial and lasting substitute, and we hope that consumers would transition from plastic to Jute-based items right now. Small actions like this can help revitalise the jute sector.”
  • Mr Ghanshyam Sarda is convincing stakeholders, including governments, industry organisations, media, and jute mill associations, must work together to revitalise the sector. As a seasoned entrepreneur with more than forty years of experience, he thinks that modernising jute mills and implementing efficiency-enhancing technologies can revitalise the jute business. 
  • Whereas the Government can propose a strategy to encourage jute manufacturing. But we must all work together to promote jute-based products in order to make them widely available. Industry bodies and employees, on the other hand, must adapt to new technologies and diversify product offerings.

Conclusion

Mr Ghanshyam Sarda commended the State Government’s budget pronouncements. It included a pledge to triple rural income by 2022, greater investment in infrastructure and skill development, and a tax break on property.

Jute makes a substantial contribution to the agrarian and industrial economies of Bengal, Bihar, and Assam. It provides a living for over one crore people and helps around 3-4 per cent of India’s population. “The state government also took numerous positive moves by aggressively attempting to create a homogenous climate among employees, unions, and management.”

Considered one of the top leaders within the jute business, his productive initiatives have primarily benefited the industry. He is deeply concerned about the current state of affairs in the jute sector. A lot of good developments are required for the jute industry, as the Sarda group wishes to see this impasse resolved as soon as possible.

A slew of unions has sprouted up in the jute business as well. Local political leaders’ influence has also been a major issue due to unionism. The standoff has already had an impact on the sector. The Mr Ghanshyam Sarda Bengal group is concerned about this issue.